Business idea

Published: May 15, 2025

Valuation$25,000,000

Net negative carbon cement production for eco-friendly buildings

Climate Change

Johnes Hopkins University

Essential metrics

3-Year valuation$25.0M

Social impact

Social

Health

Environment

Market$1000.0B

MVP cost$2,000,000

Full version

Business Idea Concept.

The most impactful application of this business idea is in the construction industry, where it enables the production of carbon-negative cement that absorbs more carbon dioxide than it emits during its lifecycle, assisting in climate change mitigation.

This innovation lowers the carbon footprint of building materials and supports sustainable development. Green construction firms, governments, and sustainability-focused stakeholders can adopt this technology, promoting eco-friendly construction while fulfilling environmental regulations and goals.

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Innovation at the Core.

Johnes Hopkins University

The construction sector contributes significantly to global CO2 emissions due to cement production. Our net-negative carbon cement not only has reduced carbon emissions but actively captures and stores CO2 within its structure. This technology meets growing demands for sustainable building solutions, aligning with the market's shift toward green construction practices. By addressing this demand and offering eco-positive performance, our solution positions itself as a leader in eco-friendly building materials innovation.

Technology Readiness Level

Prototype

Proof of Concept

Optimization

Commercialization

Ready for Scale

Learn more about the innovation

User Persona.

Green Construction Companies

User persona #1

Profile

Businesses focused on sustainable building practices and green architecture.

Need

Access to sustainable and eco-friendly building materials.

Challenge

Meeting sustainability goals within cost constraints.

Government Environmental Regulators

User persona #2

Profile

Authorities setting environmental standards for the construction industry.

Need

Promote adoption of sustainable materials to meet carbon neutrality goals.

Challenge

Balancing regulatory mandates with industry feasibility.

Architects and Design Professionals

User persona #3

Profile

Design experts incorporating innovative materials in their projects.

Need

Knowledge of and access to advanced eco-friendly materials.

Challenge

Ensuring material performance meets aesthetic and functional requirements.

Real Estate Developers

User persona #4

Profile

Firms developing properties with a focus on sustainability to attract eco-conscious clients.

Need

Sources for eco-friendly construction materials.

Challenge

Managing costs while maintaining competitive market value.

Sustainability Advocacy Groups

User persona #5

Profile

Organizations promoting climate actions and sustainable solutions.

Need

Support from practical, real-world applications of sustainability technology.

Challenge

Demonstrating measurable impact on climate goals.

Key Features.

The cement absorbs more CO2 during its lifecycle than it emits, mitigating climate change.

Provides an eco-friendly alternative to traditional cement for construction purposes.

Helps businesses meet stringent green building regulations and sustainability goals.

Leverages unique methods to produce the carbon-negative effect in cement manufacturing.

Targets construction firms, governments, and organizations focused on sustainability.

Market Size.

TAM

$1 trillion

SAM

$150 billion

SOM

$5 billion

MVP Cost Short
Breakdown.

Research & Development

Includes formulation, tech development, or concept validation.

$0.5M–$1.0M

Component/Material Sourcing

Procurement of key materials, substrates, or parts for prototyping.

$300K–$0.6M

Design & Branding

Visual identity, packaging, UX, or interface design.

$100K–$200K

Initial Production / Build

Manufacturing or building a small batch/prototype for testing.

$300K–$0.6M

Testing & Certification

Includes regulatory, clinical, functional, or performance validation.

$200K–$400K

Total

MVP ready for demonstration and pilot studies

$1.4M–$2.8M

Project Evaluation After 3 Years.

Containing the optimistic market scaling of the product

$25.0M*

Year 3 evaluation based on market impacts

*These are rough estimates. For more precise calculations, generate a Business plan based on the chosen Business Idea.

Key cost drivers (variable by industry)

Revenue and Revenue Multiple

EBITDA and EBITDA Multiple

Company DCF for 7 years

Patents and IPs

Major Competitors.

These companies compete in domains like sustainable building materials and carbon-reducing technologies, some directly aiming for net-negative emission results.

Solidia Technologies

A leader in sustainable cement solutions offering carbon-reducing cement and concrete production methods.

CarbonCure Technologies

Specializes in incorporating CO2 into concrete production, reducing its carbon footprint.

Blue Planet

Innovative company producing carbon-negative aggregates for use in concrete and construction.

LafargeHolcim

A major player in building materials introducing eco-efficient cement and concrete products.

C-Capture

Develops CO2 capture technology that can contribute to reducing carbon emissions in cement manufacturing.