Business idea

Published: July 8, 2025
Valuation$25,000,000

Live Video Shopping Platform (Shopify/App Plugin)

SaaS
Essential metrics
3-Year valuation$25.0M
Social impact
Social
Health
Environment
Market$50.0B
MVP cost$80,000
Full version

Business Idea Concept.

The core application of this platform is to empower small to mid-sized DTC brands and boutique sellers to host live shopping events directly on their websites, blending interactive video content with real-time e-commerce.

This tool integrates seamlessly into sites or Shopify, addressing the gap between engagement on social media live streams and optimized online store capabilities. It facilitates immersive live shopping experiences, enhancing customer engagement and conversions by marrying live interaction and streamlined purchasing.

Innovation at the Core.

Live shopping is emerging as a revolutionary mode of commerce, spurred by global trends and consumer demands for engaging purchasing experiences. Thus, we are introducing a plug-and-play live streaming commerce tool designed for DTC and boutique brands. This platform empowers merchants to host interactive shopping events directly on their websites, overcoming limitations of generic social platforms like lack of integrated checkout. With the live shopping market estimated to grow to $55 billion in the U.S. by 2026, this solution addresses the growing need for seamless, integrated, and branded interactive commerce solutions. Its innovative design leverages potential AI enhancements for dynamic product engagement, making it indispensable for small retailers targeting innovative commerce approaches across booming markets.
Learn more about the innovation

User Persona.

Boutique Fashion Entrepreneurs

User persona #1

Profile

Owners of small fashion boutiques aiming to enhance customer engagement through innovative technologies.

Need

They need tools that provide an interactive and dynamic shopping experience to stand out in a competitive market.

Challenge

Limited resources and technical expertise make creating engaging online shopping sessions difficult.

Beauty Product Sellers

User persona #2

Profile

E-commerce vendors focusing on beauty products who want to demonstrate use cases live.

Need

Desire solutions to showcase products in action while allowing viewers to purchase instantly.

Challenge

Struggle with current tools which don't seamlessly integrate video and commerce features.

Tech Gadget Vendors

User persona #3

Profile

Merchants selling specialized electronics looking to educate audiences on features effectively.

Need

Require a platform to educate an audience on complex products while driving immediate sales.

Challenge

Existing live-stream platforms lack customization abilities for technical product needs.

Home Decor Entrepreneurs

User persona #4

Profile

Small businesses specializing in unique home decor items targeting a discerning audience.

Need

Looking for innovative sales methodologies to interact directly with their potential customers.

Challenge

Current sales channels don’t provide the immediacy or direct engagement that encourages conversions.

Direct-to-Consumer Brand Managers

User persona #5

Profile

Brand managers overseeing online marketing for DTC brands.

Need

Seek to improve customer retention by offering unique shopping experiences that align with modern trends.

Challenge

Tight budgets and lack of technical teams hinder adoption of new advanced sales platforms.

Key Features.

Provides seamless integration for hosting live shopping events on the merchant's own website or Shopify store.
Enables direct customer engagement through live chat during shopping events.
Facilitates immediate purchases by customers during live streaming events.
Provides insights into viewer behavior and suggests product features to optimize sales.
Allows merchants to tailor the appearance and functionality to align with their brand identity.

Market Size.

TAM
$50 billion
SAM
$15 billion
SOM
$3 billion

MVP Cost Short
Breakdown.

Research & Development

Includes software design and development for the core platform.

$25K$50K

Component/Material Sourcing

SaaS tools and integrations for functionality.

$10K$20K

Design & Branding

UX/UI design and branding for market presentation.

$5K$10K

Initial Production / Build

Platform deployment and initial hosting setup.

$10K$20K

Testing & Certification

Bug testing, MVP validation and compliance checks.

$5K$10K

Total

MVP ready for demonstration and pilot studies

$55K$110K
Project Evaluation After 3 Years.
Based on estimated revenue, EBITDA, and optimistic projections.

$25.0M*

Reflects calculated valuation based on multiplying projected earnings and market dynamics.

*These are rough estimates. For more precise calculations, generate a Business plan based on the chosen Business Idea.

Key cost drivers (variable by industry)
Revenue and Revenue Multiple
EBITDA and EBITDA Multiple
Company DCF for 7 years
Operational infrastructure

Major Competitors.

Several platforms offer comprehensive tools for live shopping, yet this product targets merchants who need a seamless, integration-ready solution tailored for their stores.

1

Amazon Live

A platform that provides live streaming shopping features for smaller merchants, leveraging Amazon's extensive reach and operations.
2

Instagram Live Shopping

Facilitates live commerce for businesses, allowing users to purchase products during live streaming directly on social media.
3

Facebook Live Shopping

Enables business owners to showcase and sell products to a broad audience through live streaming on Facebook.
4

Livescale

A dedicated live shopping platform that integrates with e-commerce sites, offering similar features tailored for boutiques and small merchants.
5

Talkshoplive

A leading interactive live commerce network where users can shop, sell, and share products and experiences.

Reasons to Choose the Live Video Shopping Platform

Unlike standalone platforms, our service integrates directly with the merchant's website or Shopify store, streamlining operational efficiency.
Combines live interaction and real-time product demonstrations to foster a unique, engaging shopping experience for customers.
Empowers even small stores to leverage live commerce trends, increasing conversion rates and prompting impulse buys.
Simplifies the process for non-technical users, removing frictions commonly associated with adopting live commerce solutions.
Optional AI-driven features, including analytics and chat question prioritization, provide added value for users.
Key advantages underscore the platform's value proposition.

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