Live Video Shopping Platform (Shopify/App Plugin)

Business Idea Concept.
The core application of this platform is to empower small to mid-sized DTC brands and boutique sellers to host live shopping events directly on their websites, blending interactive video content with real-time e-commerce.
This tool integrates seamlessly into sites or Shopify, addressing the gap between engagement on social media live streams and optimized online store capabilities. It facilitates immersive live shopping experiences, enhancing customer engagement and conversions by marrying live interaction and streamlined purchasing.

Innovation at the Core.
User Persona.
Key Features.
Market Size.
MVP Cost Short
Breakdown.
Research & Development
Includes software design and development for the core platform.
Component/Material Sourcing
SaaS tools and integrations for functionality.
Design & Branding
UX/UI design and branding for market presentation.
Initial Production / Build
Platform deployment and initial hosting setup.
Testing & Certification
Bug testing, MVP validation and compliance checks.
Total
MVP ready for demonstration and pilot studies
$25.0M*
*These are rough estimates. For more precise calculations, generate a Business plan based on the chosen Business Idea.
Major Competitors.
Several platforms offer comprehensive tools for live shopping, yet this product targets merchants who need a seamless, integration-ready solution tailored for their stores.
Amazon Live
Instagram Live Shopping
Facebook Live Shopping
Livescale
Talkshoplive