Business idea

Published: July 21, 2025
Valuation$150,000,000

Virtual Reality Shopping Experience Builder

E-commerce
SaaS
Essential metrics
3-Year valuation$150.0M
Social impact
Social
Health
Environment
Market$10.0B
MVP cost$250,000
Full version

Business Idea Concept.

Virtual shopping is increasingly essential for brands to engage customers effectively.

Companies can use the Virtual Reality Shopping Experience Builder to deliver immersive and interactive shopping mechanisms, leveraging VR and AR technologies to enhance customer satisfaction and engagement.

Innovation at the Core.

The Virtual Reality Shopping Experience Builder enables merchants to easily create immersive 3D and AR shopping environments. Addressing the need for engaging online shopping, it simplifies VR integration with templates and AI-powered 3D modeling from existing assets. Customers can virtually browse and visualize products at home, boosting conversion rates. This innovative solution positions retailers in the growing AR/VR retail market, projected to reach billions globally in the coming years.
Learn more about the innovation

User Persona.

Tech-Savvy Retail Manager

User persona #1

Profile

Professionals managing retail operations with a tech-forward approach.

Need

A platform to modernize and differentiate their retail offerings.

Challenge

High costs and complexity of implementing VR/AR solutions.

Furniture Store Owner

User persona #2

Profile

Operators of furniture retail stores looking to enhance customer engagement.

Need

A solution to help customers visualize furniture in their home context.

Challenge

Ensuring accuracy and reducing the return rate of products.

E-commerce Innovator

User persona #3

Profile

Entrepreneurs running innovative online retail platforms.

Need

To provide a cutting-edge virtual shopping experience.

Challenge

Staying ahead of competitors in adopting new technology.

Luxury Brand Marketer

User persona #4

Profile

Marketers for luxury or experiential products.

Need

Tools to create distinctive, immersive marketing campaigns.

Challenge

Balancing budget with impactful implementations.

AR/VR Agency Owner

User persona #5

Profile

Leads in agencies creating AR/VR experiences for clients.

Need

Reliable platforms to reduce development time and costs.

Challenge

Scaling their offerings without compromising quality.

Key Features.

Merchants can design a fully interactive 3D VR or AR shopping experience resembling a storefront or showroom.
Customers can explore 3D virtual models and project products in AR to understand fit and style before purchasing.
Seamless connection with existing inventory and online checkout systems for effortless integration.
Automatically generate 3D models from 2D assets using AI, simplifying the process for merchants.
AI algorithms can modify virtual layouts to prioritize showcasing products customers might prefer.

Market Size.

TAM
$10 billion
SAM
$2 billion
SOM
$500 million

MVP Cost Short
Breakdown.

Research & Development

Includes AI algorithms and 3D creation technologies.

$50K$100K

Component/Material Sourcing

Procurement and integration of necessary software components.

$20K$50K

Design & Branding

Platform branding and user experience design.

$15K$30K

Initial Production / Build

Creation and setup of the first working prototype.

$100K$150K

Testing & Certification

User testing and performance optimization certification.

$20K$30K

Total

MVP ready for demonstration and pilot studies

$205K$360K
Project Evaluation After 3 Years.
Three-year vision evaluation of the VR Shopping Experience Builder.

$150.0M*

Anticipated valuation through market expansion and adoption.

*These are rough estimates. For more precise calculations, generate a Business plan based on the chosen Business Idea.

Key cost drivers (variable by industry)
Revenue and Revenue Multiple
EBITDA and EBITDA Multiple
Company DCF for 7 years
Proprietary technology or IP

Major Competitors.

Five market-driving competitors within the AR/VR retail space.

1

Matterport

A leader in creating digital twins and virtual reality experiences for real estate and retail.
2

Shopify AR/VR

Provides merchants tools to create AR/VR shopping experiences integrated with Shopify's e-commerce platform.
3

Nextech AR

Focuses on AR/VR solutions, including immersive shopping experiences for brands.
4

IKEA Place

An AR application allowing users to place true-to-scale 3D models of IKEA products in their rooms.
5

Threekit

Offers 3D, AR, and VR configurators for customizable product visualization.

Why Choose the Virtual Reality Shopping Experience Builder Now?

By utilizing a pre-built platform, brands eliminate the need for costly custom VR/AR development.
The interactive virtual environments increase customer dwell time and improve purchasing confidence.
From furniture to fashion, many sectors benefit from immersive, visual experiences.
With AR/VR technologies on the rise, early adoption can provide substantial market differentiation.
Projects like product try-outs via AR reduce material waste associated with returns and mistakes.
This platform addresses current needs for innovative and immersive shopping experiences while leveraging early AR/VR adoption.

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